Romanian Style Review

There is hope for Romanian fashion. Eleven professionals explain why.

The greatest problem of contemporary Romanian fashion is confusion – neither the consumers, nor the experts seem to agree on what the word means. You can see it on the runways, in the avalanche of local “fashion weeks”, in magazine editorials. Is fashion something created by omnipresent scandal-prone celebrities, or is it an entire ecosystem, ranging from design schools to factories? The professionals featured here argue for the latter. They are a reason for hope.

Diana Dondoe, model
Diana Dondoe, model “

As long as the business is limited to three weeks of shows, we can’t speak of Romanian fashion, but of Cluj fashion, Iaşi fashion or Bucharest fashion. I am sure good things – as well as bad things – happen during these three weeks. But what can regional fashion shows really amount to? There are young talented designers in Romania who deserve more. Before comparing ourselves to Galliano, we should get it together and stop behaving like children posing as designers.”

Eugenia Enciu, designer
Eugenia Enciu, designer

Eugenia used to work as a model for the Venus Fashion House. Until 2003 she worked in Irina Schrotter’s Bucharest studio. Now she makes tailored clothing for a loyal clientele. 

Ovidiu Buta, fashion director
Ovidiu Buta, GQ Romania fashion director

“Our problem is that we talk too much and do too little. What fashion currently needs is finality, and less of the false philosophy, “conceptual” ideas and recycled collections. Otherwise we will vanish.”

Alina Lățan, designer
Alina Lățan, designer

Alina studied at a fashion institute in Paris and had an internship with Rick Owens. In Romania, she was a designer for Irina Schrotter. She opened her own studio a few years ago, where she designs for her own label, Endless.  

Maurice Munteanu, designer și fashion editor
Maurice Munteanu, designer and fashion editor Elle Romania

“Romanian fashion is impatient, hurried. It lacks professionalism (with very few exceptions) and motivation. It rarely inspires. And, also with very few exceptions, I must say it takes its inspiration from elsewhere.” 

Cosmin Bumbuț, fotograf
Cosmin Bumbuț, photographer

“I believe the fashion industry, at least the editorials, which I come in contact with, tends to be more and more unprofessional – it’s packed with untrained stylists, photographers obsessed with the size of their lenses and flashes, celebrity make-up artists and hairstylists.”

Lucian Broscăţean, designer și preparator universitar
Lucian Broscăţean, designer and teaching assistant at UAD Cluj

“Promotion platforms, complex events, concept stores with smart selections, professional fashion weeks and international fairs are just a few of the elements that highlight an upward trend.”

Măriuca Teiu, model
Măriuca Teiu, model

She is represented by MRA and has worked in Hong Kong and Tokyo. She is a model you will be hearing more of in the next few years.

Diana Bobina, studentă la Modă
Diana Bobina, design student, National University of Arts, Bucharest

Diana comes from the Republic of Moldova. She has worked on a project with Olah Gyarfas, one of the most prolific Romanian designers.

Stephan Pelger, designer
Stephan Pelger, designer

“Romanian fashion has started to become aware of the fact that individualism is what really makes a difference in this field. Local creativity is increasingly more appreciated, and there is an obvious trend towards supporting local designers.” 

Andreea Inankur, blogger de modă
Andreea Inankur, fashion blogger

“We have a long way to go, minds to open, prejudices to eliminate. This is not a gloomy perspective. It’s a starting point in an assessment process the entire fashion system in Romania should implement.”

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